Wednesday, 10 February 2016

YCN- Fedrigoni Primary Research







In December I visited London and took various images of the Christmas Selfriges window displays.  Selfridges always do such amazing visual merchandising around christmas time to make people look at the store. Unlike the storytelling theme of last year, the 2015 windows carry a far less obvious festive narrative influenced by a Journey to the Stars. the store has 12 windows to play with so dedicated them to the 12 zodiac signs - and it took hundreds of people 30,000 hours to dream up and produce. 

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