Tuesday, 23 February 2016

YCN Fedrigoni- Colour and Name Ideas

Colour



The two colour paletes we are going for is either the Italian colours with an added blue to brake it up or pastel colours inpired by Italy. 

Campaign Name

'Inspired by Italy' 
'Escape to Italy'
'Inspired by Italy' 

We want the campaign to be called something that relates to Italy and the concept we have gone for, I think this is something we can decide once the photoshoot is done. 





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