Italy
Fedriogni’s paper is made in Italy and much of their website refers back to that, they are very proud to be Italian. We could take this theme further and develop a paper concept around Italy using typical Italian things such as pasta, Vespa’s and architecture of Italy. The colour palette could also be in Italian colours to relate back to the theme.
Environment
Fedrigoni as a company are concerned about the
environment and the welfare of tree’s. They are always
trying to reduce their carbon emissions and encourage the recycling of paper. This is another theme that we are
thinking of taking further and enhancing the selling of
single sheets of paper and enforcing the environment along
with it.
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