A new fashion business selling women’s clothing for the intermediate or middle market. The target market is women ages 18-30 who are independent, well presented and conscious about fashion and their money. The aim is to provide clothing based on style and quality which is seen as value for money. The clothing is produced to a good standard and produced in quality fabrics and are designed around fashion trends and forecast so garments do not age quickly lasting anything from 6 months to 2 years. The clothing is worn on all occasions as they are transitional to any occasion or look with a more varied wardrobe.
No comments:
Post a Comment