Hollie has been to her tutor to gain some feedback on our ideas so far of the Fedrigoni brief, the feedback she got back has made us re think the whole project.
Our initial intent was to create a window display of a sea life theme, however as said by Hollies tutor and people in my crit there is no connection between Fedrigoni and sea life. Also the fact we are making something 3D isn't really Fedrigoni's style, as they are more sleek and professional.
From this feedback we have gained it has made us want to do two separate briefs, one of a window display focusing on visual merchandising and another completing the Fedrigoni brief being more 2D and the possibility of a stop motion or GIF.
Now we are going back to researching to develop our ideas again.
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