IMAGE:
DAKOTA GORDAN
dakotagordon.tumblr.com/
As Sian can’t provide me with any images of her work as she doesn’t have access to the photography studio at uni I have decided to choose some imagery online that I think will suit the street wear brand. The images I have chosen are casual shots taken by an Australian photographer Dokota Gordan, I think these images will suit the aesthetic of the brand. I needed imagery for the brand to come to life and for the viewer to get a greater feel of the garments on offer.
Web Research
At first I wasn’t sure how I wanted the website to look and what to include, so I browsed a few clothing websites home pages to gain some inspiration. There are some key elements that are included on all of the websites including a search bar, shopping basket links to different collections. I need to decide which bits would be relevant to Vital as it is only a small start up brand.
Developing
Developing the look of the website I decided to turn the image into black and white link in with the brand more, as you hover over this image it would turn to colour. I have designed a simple homepage including a fashion image of the sort of clothing on offer and the title summer, a link the user can click and browse the summer collection. On the left there is a side bar which brings out further links to guide you around the website for the consumer to browse the products. There is also a link to their bag which would show items they want to buy.
Final moc ups
Here are the final mock ups of the website, keeping to the theme of black, white and baby pink. The website doesn’t need to include too much information but it would need to display the products well through good photography.
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