What is it that you have to offer
BOOTEES- Handcrafted, bold and bespoke fashion brand, selling t-shirts and playful screen prints. We want to design clothes that make you smile, a unique style making people have fun with fashion.
Offering a bespoke service for certain designs, prints, t-shirts and accessories.
Competition- Identity 6 potential competitors
- Lazy Oaf
- Atelier Bingo
- White Pepper
- Typical Freaks
- Olive and Frank
- Risotto
FOCUSING ON LAZY OAF
What are their services or products?
Independent clothing range
What is their price range?
T-shirts £30
What materials or techniques do they use?
Manufactures
Are there a specific themes or values that are important to them?
Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness. Our design philosophy is not trend driven but focused on our unique directional vision referencing street wear and youth nostalgia. We like to design clothes that will make you smile.
Why and how do they do business that's different and makes them stand out?
selling clothes to a niche audience, colourful and fun
targeting people of a more artistic nature
Why do people buy them?
fun and different clothing range, experimental
Where do they sell?
The Hambleton
Bleach London
Asos
Thunder Egg
Urban Outfitters
What do they do really well?
Being different to whats already on the market, a good alternative to big chain brands such as Topshop. They do well because of the branding which is appropriate to the target market. Collaborating with big big brands.
What can we do better?
As a small independent label we are more unique as we have items that are screen printed individually, we also offer a bespoke service where customers can choose colours and possibly what items the designs are printed on.
What can you learn from them?
As the brand has grown since 2001 they have become more mainsteam and slightly tacky. There target has grown there clothes changing with the audience.
Your business response to the same questions
Features in magazines
Hand outs to large businesses
Send something different
Can you write a short description about your target person/ organisation?
Can you write a short description about your target person/ organisation?
- artistic
- interests : fashion, print, graphics, illustration, festivals, fun
- magazines : toilet paper, printed pages, wrap
Where do they live and where are they based?
UK based
What kind of house do they live in?
Young students with disposable income
What social media do they use?
Instagram and Depop
What age or gender are they?
Female 18-25
What job roles or responsibilities do they have?
Education, part time jobs
What do they like doing in their spare time, what do they read or listen to?
Festivals, socialising, reading online blogs, watching documentaries
What important to them?
Being on trend with a unique twist
S.M.A.R.T Objectives
(Specific, Measurable, Achievable, Realistic, Timed)
1. Develop techniques of printing
2. Sell 50 t-shirts in first 6 months
3. Gain 3000 followers on Instagram and Depop
4. Start a real website
My 100 word intro to new customers
(benefits)
Features and Benefits
Handcrafted - unique, original and one off pieces.
Bold and playful - Making women have fun with fashion
Detail - Makes it more interesting for the customer
Range of products - can cater to a larger audience
The 4 P's
(Product, Price, Place, Promotion)
Price
Competitors charge £30 for a t-shirt and our cost for making a t-shirt is £3 so we would like to charge the same amount, this covers the time of making the shirt and other time spent marketing the business.
Place
Online - Our own website and depop etc.
Trade fairs
Gallery shops
Independent fairs
Websites
Promotion
Send products to fashion bloggers for free
Own Instagram page
Trade fairs
Stickers, postcards, business cards, zines etc.
Marketing action plan (3 Months - By September 2016)
Develop a website
Design range of new products - new components
Gain a larger following online
(Specific, Measurable, Achievable, Realistic, Timed)
1. Develop techniques of printing
2. Sell 50 t-shirts in first 6 months
3. Gain 3000 followers on Instagram and Depop
4. Start a real website
My 100 word intro to new customers
(benefits)
Features and Benefits
Handcrafted - unique, original and one off pieces.
Bold and playful - Making women have fun with fashion
Detail - Makes it more interesting for the customer
Range of products - can cater to a larger audience
The 4 P's
(Product, Price, Place, Promotion)
Price
Competitors charge £30 for a t-shirt and our cost for making a t-shirt is £3 so we would like to charge the same amount, this covers the time of making the shirt and other time spent marketing the business.
Place
Online - Our own website and depop etc.
Shops like colours may vary
Independent book storesTrade fairs
Gallery shops
Independent fairs
Websites
Promotion
Send products to fashion bloggers for free
Own Instagram page
Trade fairs
Stickers, postcards, business cards, zines etc.
Marketing action plan (3 Months - By September 2016)
Develop a website
Design range of new products - new components
Gain a larger following online
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