The issue we had at the start of the photoshoot was we
couldn’t get the warm colour back in the background. Once
the photos were taken it was just a matter of deciding
where to put the type and the colour. I originally started to experiment with ‘Imagine Italy’ and then advertising the
shop. After much debate we decided to go for blue type as
this is the colour we have used least and it will bring the
bowl and the plate out in each photo, it will also complement the ‘Imagine Italy’ poster well.
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