Thursday, 28 January 2016

Fashion Branding- Name Ideas

I am going to be branding a fashion collection for a friend (Sian) at Staffordshire University, she is having difficulty thinking of a name, she wants it to be bold and powerful. The fashion brand will consist of neutral streetwear for women. She has asked me for opinions on names and ideas, some of my ideas after a brain storm are:

dynamic
pastel
detail
magnet
zip
lust
bridge
core 
motive
zeal
nerve
zest 
vitality 

more recently Sian likes the names vital and revive as she can't decide on a name I can't make a start on the logo, so I have decided to make a few logo moc ups to help her with her decision of a name. 

I started to look at some type and showed it Sian to see whether she wants a feminine hand drawn type or a more block type that suits all. 


Revive 



Dynamic





Zeal 




Showing Sian this type has gave me more of a feel of what she would like as a logo. She said she wants to go for a block type, nothing too fancy and quite basic. The type she did pick out that she liked was the second 'revive' a type that is still quite feminine, tall and slim. 

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