Friday, 15 January 2016

Fashion Branding- The brief

The brief: 


Working with a fashion student from Staffordshire University there is an opportunity to create a new fashion brand. The brand will consist of urban street wear in basic colours. The brand will be aimed at the younger generation for affordable urban street wear, there will be social media accounts created, letterheads, website moc up, zines and tags.


Background/ Considerations: 

Research into existing fashion brands to gain a greater in site of fashion branding. 
Consider the target audience
Research and define what streetwear is 
Research into colours, patterns, trends, styles, materials, printing techniques, fashion seasons. 



Mandoratry Requirements:

On going blog 

Design sheets

Evaluation 

E-mail Sian at developing stages for feedback 



Deliverables:

Logo

A printed lookbook

Swing Tags

Letterheads 

Bussiness Cards

Packaging

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