Fashion Branding- Name Ideas

I am going to be branding a fashion collection for a friend (Sian) at Staffordshire University, she is having difficulty thinking of a name, she wants it to be bold and powerful. The fashion brand will consist of neutral streetwear for women. She has asked me for opinions on names and ideas, some of my ideas after a brain storm are:

dynamic
pastel
detail
magnet
zip
lust
bridge
core 
motive
zeal
nerve
zest 
vitality 

more recently Sian likes the names vital and revive as she can't decide on a name I can't make a start on the logo, so I have decided to make a few logo moc ups to help her with her decision of a name. 

I started to look at some type and showed it Sian to see whether she wants a feminine hand drawn type or a more block type that suits all. 

Revive 

Dynamic

Zeal 

Showing Sian this type has gave me more of a feel of what she would like as a logo. She said she wants to go for a block type, nothing too fancy and quite basic. The type she did pick out that she liked was the second 'revive' a type that is still quite feminine, tall and slim. 

Fashion Branding- Meeting / Exchanging of Ideas

Today I met up with Sian and spoke about finalising a name and what sort of look she wanted for the brand, before the meeting we both collected images of our ideas. 

Here are some of her initial ideas: 

My initial ideas: 

It is clear that we both have the same intentions for the look of the brand, focusing on a pastel pink and black and white. There are a variety of things I could design for fashion branding, a few things that I am looking to design is: 

Logo

Business Cards

Printed Look book

Letterhead 

Swing tags

'With complements' card when you receive a package 

Packaging (plastic packaging as the business will start online and packages will need a plastic package) 

Envelopes 

Coat hangers? 

Fashion Branding- Vital- Time Plan

At the beginning of this project I was focusing on COP so not a lot was getting done, however in the new year this has become one of my main projects to work on collaboratively, Sian needed all of her branding done by early March and with careful time planning while working on other projects I found this possible. I spent the most amount of time working on this project in February. 

Fashion Branding- The brief

The brief: 

Working with a fashion student from Staffordshire University there is an opportunity to create a new fashion brand. The brand will consist of urban street wear in basic colours. The brand will be aimed at the younger generation for affordable urban street wear, there will be social media accounts created, letterheads, website moc up, zines and tags.

Background/ Considerations: 

Research into existing fashion brands to gain a greater in site of fashion branding. 

Consider the target audience

Research and define what streetwear is 

Research into colours, patterns, trends, styles, materials, printing techniques, fashion seasons. 

Mandoratry Requirements:

On going blog 

Design sheets

Evaluation 

E-mail Sian at developing stages for feedback 

Deliverables:

Logo

A printed lookbook

Swing Tags

Letterheads 

Bussiness Cards

Packaging