This was a competition brief for a chance to get
your work into Urban Outfitters Sheet newspaper. The newspaper is distributed
all over Europe in every Urban Outfitters stores so it is a great chance for
exposure. The design needed to be Christmas related for the Christmas edition.
To begin this brief I started to research into
Sheet and the designs that had gotten into the newspaper previously. I realized
there was a wide range of work displayed within the publication from
photography, illustration and graphics. This brief is very open and there are
no rules other than Christmas.
I started to think of ideas relating around
Christmas and was unsure whether I wanted to have a traditional Christmas theme
or something more modern. My initial ideas were a Christmas tree geometric
pattern, some Christmas related type and stockings with collaged textured. I
didn’t want to take this brief seriously I just wanted to have some fun with
collage, make something textured and see what happened. Also there aren’t a lot
of collages in Sheet so I thought this would be a different approach. I
collected paper and various materials and decided to work on the donkey design.
I am happy with the overall collage and I entered
it into the Sheet competition. I really enjoyed getting away from the computer
and creating something physically, scanning it in and digitally manipulating
it. If I had more time on this brief I would of liked to have made a donkey
repeating pattern and extending the brief and created a Christmas gift-wrap and
greetings cards.
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