Creative Networks

Brief

Creative Networks

Who they are: 

Five events per year

High profile speakers – discussing their creative journey or a discussion around a theme.

Mix of local / national creative industry, staff, student and alumni guests.

One hour of networking prior to the talk with drinks, Colours May Vary and DJ/food/other stalls.

What they need: 

Multiple posters to decorate the café/College during the event.

One main event poster.

Other ideas that you could consider: 

Floor stickers

Light boxes

Postcards

Beer labels

The competition: 

The competition is to win the chance to win the opportunity to design all of the creative networks for the rest of the year and to design all the artwork that goes with the events. 

Task: 

Daft Punk & Andrew Graham Dixon are the next two guests at Creative Networks

Research their profiles/practice online look for inspiration.

Please submit 1 x A3 poster design for each event to decorate the café.

Please include – Date, CN logo. (Brand guidelines & Powerpoint will be available on 

Estudio).

Work in groups of three. 

Please send your designs as PDF’S to tom.hammond@leeds-art.ac.uk by 5pm on 

Thursday 8 October.

I completed this brief with Katie Rothery and Molly Goggin

Research

Andrew Graham Dixon

• Andrew Michael Graham-Dixon is a British art historian and broadcaster.
• He’s one of the leading art critics and presenters of arts television in the English-speaking world
• For more than twenty years he has published a weekly column on art, first in the Independent and, more recently, in the Sunday Telegraph.
• He has written a number of acclaimed books, on subjects ranging from medieval painting and sculpture to the art of the present. 

Daft Punk

• Daft Punk is an electronic music duo consisting of French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter.
• French house
• From Paris, France 
• Started in 1993 




Design Development- Andrew Graham Dixon

The main thing we liked when researching into Andrew Graham Dixon is the use of pattern on the front of some of his book covers and looking at the History of British Art. We liked the idea of having some art history on the poster because thats what Dixon is about. We decided to create a pattern of British Art using kaleidoscope app on my phone. Above are the patterns that we created using the app, I really like the colours within some of the patterns and the use of shape. We will use some of these within our poster design to add pattern to the design, we could also pull out some of the colours in the patterns we have created. 

Here are some of our first experiments with the patterns we created. We quickly realised that the pattern looks too much as a background and released it needs to go inside a shape. We experimented with various shapes including pentagons and triangles inside the triangles. 

We took inspiration from the Leeds College of Art shape of the logo and created hexagons and 3D squares with muted colours and patterns to show Dixons love of art. We used
a white background to make the colours and the patterns stand out more.
The design further to the right we experimented with more shapes, this time a triangle and tried placing different patterns in each triangle. I think this works well, we added this name into the middle to make it stand out.
We asked people for feedback on which one we should go for. We had various pieces of feedback with mixed opinions for both posters.
Feedback received for left hexagon poster:
• good use of colour
• looks a bit too much like college
• patterns work well together
• clear to what it is
Feedback for poster on the left:
• looks a bit like a night out event poster
• your eye gets drawn straight to the name
• clear and crisp
After much debate and asking people off the course and outside the course we decided to go for the hexagon design as a group. We decided from the feedback that we needed to change the colour/shape of the light blue pentagon.

Daft Punk Design Development

The first thing we did when researching into daft punk was research into there stage art, and we found some really good images of the lights and shapes in the stage when they perform. From the images we thought that we would need to design a poster with some texture and movement in it. The first thing we thought of was to use materials within the poster. We scanned in some tin foil and experimented on photoshop with various patterns within the foil. We also took inspiration from the triangles on all of their stages and designed a simple pattern, we then experimented with the pattern and the foil and how they couple work together. After much experiment nothing was really working, so we decided to go for another approach and experiment with half tone dots as they look quite digital and remind us of their music. We also decided to use the daft punk helmet within the logo as it is very iconic for them. 

We looked into colour used within the stage designs to inspire us for the colours for the posters. We wanted to go for something bright, bold and eye catching. Everything else has been put in white over the top to make it stand out. 

For the date we went for the simple Karla font as it is clear and easy to read.
One issue we did have with this poster is deciding where things should go, the logo ect, so it is visible and clear to the audience. As we have such a crazy background getting some of the type in the right place was difficult. 

Final Designs

Here is our final design for Andrew Graham Dixon using a variety of patterns made with a kaleidoscope app on my phone. We got the idea for the kaleidoscope as many of his books have very loud patterns on them. The images were taken out of his books. We used muted colours to complement the patterns and the odd 3D shape to make the poster less flat. We used a simple font (Karla) a clean font that is easily readable from a distance. Overall I am really happy with the way this poster has turned out, we have worked well together to put all of our ideas together to create this. 

The final design for Daft Punk we were inspired by there stage designs at their festivals/concerts. We used the helmet as this is iconic to them, we all really liked their logo so we included that also. I really like how the half tone dots overlap on this poster and blend well. I think this poster sums up daft punk well and defines their music, I think it would stand out on all college notice board and students would be intrigued by the event.